My Work

ebay - e-commerce site design

This project was given to help the AMA student group in their National Case Competition. eBay is one of the most known eCommerce sites, but it’s competitors have surpassed it by far in the past 5 years. They’ve lost focus on what their niche and target market really are.

The client has decided that marketing toward millennials is the way for eBay to recapture market share. Also, regulating what can be posted and what information is required will amp up the trustworthiness of the site and its sellers.

This project won 2nd place at the AMA 2017 Case Competition. Yay!

user archetypes

millennial shopper

This user wants more control over their purchases and they don’t want to browse irrelevant products. They’re influenced by reviews and ratings, and they’re attracted to brands that are socially responsible or support a good cause.

not-so-savvy seller

They want to easily post and sell products while supporting the charity of their choosing. Sometimes they’re overwhelmed with the clutter on the site, and they want a more reliable platform for sellers and/or businesses.

ebay loves charity

Our largest inspiration for this concept is that 50% of millennials are more willing to purchase from a company that supports a cause or that is socially responsible. This is also a large reason that this project won 2nd place at the AMA 2017 Case Competition.

We implemented many different ways to support charities throughout this new site design. Ebay already has this feature, it's just not widely advertised.

social responsibility

In our research, we found that 50% of millennials would be more willing to make a purchase from a company that supports a social cause. This main point drove our concept. This is what drove our "ebay loves charity" concept.

relevant categories

In order to reduce clutter, having users choose their interests upon account creation allows eBay to cater to that user’s specific wants and needs. This is awesome because millennials have a short attention span and don't want to look at stuff they're not interested in.

prominent reviews

In our research, we found that 73% of millennials read multiple reviews before making a purchase. Ebay's #1 competitor places reviews where they are easily seen, and eBay could benefit greatly from that as well. Also, showing reviews for sellers will instill more confidence in shoppers.

tailored sign-up

Millennials aren’t known as browsers. We found that our users don’t always have a long attention span, and they usually know exactly what they’re looking for.

home | featured charity

Our largest inspiration for this concept is that 50% of millennials are more willing to purchase from a company that supports a cause or that is socially responsible.

simplified categories

In order to reduce clutter, having users choose their interests upon account creation, eBay can cater to that user’s specific wants and needs.

products

A de-cluttered view of multiple products helps users find what they're looking for without being distracted by things they are not looking for.

details | quick view

We all love a good pop-up quick view for details. Here, we also see the charity that this seller chooses to support with their sold items.

seller information

A more detailed view of what items the seller has posted and what charity they're donating to. We also show the amount they've donated.

standardized listings

One of the biggest problems with eBay is the titles on products that make them seem like a scam. Having standardized listing rules will get rid of these ridiculous product titles.

recently purchased

Sometimes, users can get impatient while waiting for their purchase to arrive. This screen lets you see exactly where each order is in the delivery process.

international tracking

A lot of sellers on eBay are in China and other manufacturing countries, and eBay’s international tracking is currently very poor.

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